Social Media Marketing For Businesses
  

Build Your Brand & Increase Visibility With Social Media Marketing

Latest News on August 30th, 2010 3 Comments

SocialMediaMarketing-DoDynamic-Web-designWhether you operate a traditional business or an entirely Internet based business, you need to have an online presence. Just having a website on the internet is not going to work as it is a crowded place out there. Your little space on the web will be lost unless you highlight it and increase its visibility. There are several tools and methods that can help you generate more sales and build your brand. One of the most tried and tested among them is social media marketing.
Let’s find out more…

Why is social media marketing so important?

With the evolution of the Internet, social media marketing has become an imperative part of business.  Businesses these days are not limited to boundaries and to make your presence visible to potential customers across the world, you need to use the social media. According to Shayne Huston, the Director of Innovation, CDS Global, the growth of social media marketing is three times faster than that of Internet. More and more online businesses throughout the world are making use of the social media to reach out to customers globally.

When you are running a business, you need to keep your focus on the overall goal. The ultimate goal is to create an interest for your products and services, boost sales, build your brand and create an ever increasing list of loyal customers.

Social media helps you reach your customers

Reach-Your-Customers-Portland-WebDesignInstead of waiting for customers to come to you, it’s necessary that you take your business to them. Different people have different preferences. Some prefer e-mails, while others may like other channels such as Facebook and Twitter. In this way you can send your message to different people who would be interested in your products and services, instead of insisting them to come to you.

You have to be really careful when using a particular channel for your marketing needs. Most people have at least two or maximum three emails. One they use for work, the other for personal mails and the third where they direct the bulk mails to avoid any kind of spam. Marketers need to ensure that they are sending the mails to the correct email addresses.

Some people get really irritated if you send work related information to the personal email accounts. Thus, you must be really careful while undertaking a marketing campaign through social media.

Tips for social media campaigns

First, you need to select your focus and find out which channel can be your primary choice. It is a good idea to use different channels so that you can reach out to more people. You must also decide on some secondary channels that can help send people to the primary channel.

Your companies can publish the content of your blog and get backlinks through different channels such as Twitter, Facebook, and Digg.  You can also rely on the past experience of other successful companies like Guerilla Marketing to determine which one to use as your primary channel.

You can improve the traffic to your website by offering some exciting offers and deals. You can give out a 5% discount to your Twitter followers for visiting the site on a particular day. Make some unique offers in the different social media channels and watch your traffic soar high.

There are several social media marketing tactics out there for you to use. Make sure to stay up to date with the latest trends and information about social media. By doing so you will get an edge over your competitors and be able to market your products and services faster while you continue to build your brand.

So the question is… are you using social media to build your brand & increase visibility?

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